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email Application Usage Statistics

When designing email marketing massages and newsletters you have a host of various platforms and applications in which your email will be viewed in. As a designer and programer you want to make sure each email client will render your email as you have planned it, or at least close as possible. One of the biggest drawbacks for Business to Business email messages is the introduction of Outlook 2007 and it very limited html rendering engine. So how many people are using Outlook 2007 vs web based clients or other applications like lotus notes.

The following statistics are from Fingerprint.

Top 10 email clients used by business recipients

Email client Market share  
  Outlook
Outlook 2003 and earlier
Outlook 2007
email-stats-business-110908
Hotmail
Yahoo! Mail
Gmail
Apple Mail
Windows Live Mail (Desktop)
Thunderbird
iPhone
Lotus Notes
AOL Mail

Data collected from 982,873 email recipients. Compiled 11 September 2008 (revised 15 September 2008).

Top 10 email clients used by consumer recipients

Email client
Yahoo! Mail
  Outlook
Outlook 2003 and earlier
Outlook 2007
Hotmail
Apple Mail
Gmail
Comcast
AOL Mail
Thunderbird
Windows Live Mail (Desktop)
iPhone

Data collected from 1,963,046 email recipients

So we can safely say that your emails need to be coded to look proper on Outlook, Yahoo Mail, Hotmail, and Gmail. Luckily, by programing for these 4 you cover the rest with proper formatting.

View the complete report