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Goldenfire Productions Blog Archives

Archive for the ‘Analytics’ Category

Tracking Social Media

Did you know there are 3 aspects to tracking social media as it pertains to your business? 3 doesn’t sound like a lot, but there are 2 types of metrics we need to track for each which gives us 6 metrics to track. Does that mean a social media report is 6 key facts? well, […]

Tracking Flash Events in Google Analytics

You want that all flash website, or looking to see how users progress through a flash application, but have been told time and time again that your analytics program can’t track flash. By itself your analytics package can not, but with some creative coding and careful planning, you can have full analytics from flash in […]

Tracking phone calls in your web analytics

One of the great challenges with any full rounded marketing campaign is how to track phone conversations. How about when customers call your phone number from visititing your website or online advertising? How do you adequitly track these conversations and user paths? Trackable phone numbers is the answer.  This normally requires an organization to purchase […]

What are your analytic key metrics?

What is the difference between “Visits”, “Visitors”, “Unique Visitors” or even “Sessions”? Which term or terms does your analytics platform use? I said terms because you may find that a platform uses one or more of these terms in their reports. The big take away is you need to check with your analytics platform vendor […]

Who’s stats can you trust?

It’s no secret how bad most of the analytics firms are at gathering statistically relevant data about Internet traffic. All of them, Quantcast, Comscore, Hitwise, Compete, Alexa, etc., are flawed in various ways and to various degrees. Recently we were questioning Comscore for their reporting on social media traffic.  But today’s Hitwise showed just how bad their data […]

Cookies and analytics

Following yesterdays post about javascript tagging versus weblog tracking, the most common hesitation i hear from those using web log files, is “what about cookies?” While javascript tagging uses cookies the question becomes, what about users that do not have cookies enabled or those that clear cookies.  Normally I counter with statistics about the number […]

Web Analytics: Web Logs vs. JavaScript

With so many analytic tools out in the marketplace, some free, some low cost, and other expensive, organizations are left to ask which tools are right for the organization.  If your IT department makes that choice and is the sole voice in that choice, you as marketers are already at a disadvantage. When selecting a […]